L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4 Dark Brown, Pack of 1, Hair Dye

I’ve been using L'Oreal Paris Superior Preference for a while now, and it’s definitely my favorite hair dye. The color stays vibrant much longer than other brands I’ve tried — even after several washes, it still looks fresh and shiny.The formula is gentle on my hair and doesn’t leave it feeling dry or damaged. Plus, the application is easy, and the scent isn’t overwhelming like some other dyes. I love how it gives me rich, luminous color that really brightens up my look.If you want a reliable hair dye that keeps your color glowing, I highly recommend this one!

This is a great color selection. Pretty blonde but not too intense. Very easy to apply and no foul odor. Also after rinsing and applying the conditioning treatment, it leaves your hair with a very pleasant scent. There is no remaining chemical odor left behind.

I have been using this product for years and I appreciate the good price I get on Amazon. I am always happy with the color and I love the conditioner that comes with it. I wish they would sell the conditioner alone.

Easy to mix together and the conditioner it comes with is nice to use after the dying process. I have my hair past my shoulders it’s curly. So I usually use a lot. So I thought. I put together two boxes and really only used one.The instructions told you to do your roots first, wait then apply to your ends. That’s different from my years of box hair color. Worked so well. My previous service of Beyelage and grays were all covered up and evenly matched. It did come out darker than I expected, still looks nice. I just wanted it a couple of shades lighter.I would go a shade lighter if I did it again. I think that’s just preference though. Worth the buy

I searched and searched for hair color as close to my natural color as possible and without ammonia. L'Oreal to the rescue! This gives me a natural looking tone, and the conditioner that comes with it is amazing. I get a deautiful glow and softness and no tangles. I highly recommend this product. As you can see in the 2 photos, this is a close match for my natural color. Young me at 22; older me at 60+.

This has been my color for the last several years. I really like this brand because it does not dry out and damage my hair. The conditioner that you get with it is really soft and leaves your hair shiny. The color stays until it is time for the next application. It comes with everything that you need including everything to make application really easy. Find it true to color.. great product and I will keep buying it

I love this color! It came out exactly as expected, looks vibrant and shiny, and the fade-resistant formula really keeps it looking fresh for weeks.

Great value for the money, but these are still harsh chemicals. I don't recommend using box hair dye often at all, just in case of emergencies.It will come with the applicator, the activator, and the conditioner. It's very easy to mix, and use. But again it does have a strong ammonia smell.Follow the directions, and use your judgment as to how long you'll leave this on. Out of all the box hair dyes, I would have to say this is probably one of my favorites, but it is still in a box. This is not a quality salon products, so remember that.