AXENatural Look Hair Cream, Understated 2.64 oz

Overall this is a good hair product for people looking to keep their hair in place.Scent: Unoffensive scent with a nice smell unlike some of the other Axe hair creams. This scent goes away almost completely within the first hour of being in your hair.Use and Appearance: I have pretty short hair and I'm just trying to keep the top in place throughout the day. Initially through the first few hours (3-4 hours) it holds really well and looks natural and great (hence the name). If you're like me and do a lot of stuff throughout the day, it might not last until the end of the night. You'll have to most likely re-apply at some point which is a pain. For me, I tried to use more than usual and it still flattened out by the end of the night. The hair looks great with this for the first 3 hours and then starts to flatten gradually and lose it's form. The look isn't crusty or obnoxious but rather "natural" and clean. Depending on how much you use, it might (in the first hours) be noticeable by touch but it does not look glossy or shiny. You really do not need much of this to get it to work. Follow the directions under the cap. For me, a couple of dime size amounts work fine.Longevity: This is the only gripe I have. I wish it held uniformly and consistently throughout the day. It does flatten, as mentioned above almost to the point of working itself completely out of your hair. Either use more or re-apply.Overall, it smells good, works good and looks perfect. I do recommend.EDIT: Added one star because this styling cream does exactly what it's intended to do: look natural while keeping hair in form. Over the months, I've seemingly gotten better at using it so the results have gotten better and it functions as intended. Don't expect this to be a strong effective hold on, say, slicking your hair back.

This hair creme works okay with a few flaws. First of all this stuff is doesn't have a very good hold, it won't hold my hair up without the help of a hairdryer. Even when I blow dry my hair the hold still starts to get loose towards the end of the day. The greatest fault if this product is that it is very hard to wash out. I have medium length hair and it takes 3 shampooings to get all of the creme washed out. I also am not a huge fan of the smell. Now for the few things that I do like. Throughout the day you can always run your hands through your hair and not get an oily or sticky feeling all over your hands. When I run my hands through my hair my hair feels far softer than normal. I also like how little of the product you have to use. Now here is how I apply the product to my hair:1. First I get my hair soaking wet and then lightly dry it.2. Then I rub a half pea sized amount of the product in my hands until it turns white.3. After that I run my hands throughout my hair.4. Proceeding that step I comb my hair into a spiked up type style.5. To maintain that style I blow dry my hair.6. Lastly if I need a little bit of extra hold I spray my hair with some hairspray.In order to get the best results I would recommend following the steps above.Again this stuff is okay, not great. After this product is gone I will try American Crew's Pomade. I wouldn't recommend buying this product because I know that a little bit more money could be paid for a far superior product. I will update on if American Crew is worth the extra money.(Update) I decided to raise this item to 5 stars because it actually works very well now and washes out easily. The hold isn't magnificent but it'll keep my thick head of hair up for the day.^^^UPDATE^^^I have found a far better hair product than this. It is called "Paul Mitchell Medium Hold Hair Cream" Please check this out! You won't be disappointed! I am also going to try Tgi bed head and see how that turns out. I have heard only good things about it so it will probably be my next everyday hair product.

Pretty much the only Axe product I'd ever buy, but it works well. I've got thick hair. This has little to no smell, it doesn't leave my hair feeling or looking greasy, and it provides decent hold. I like it because it doesn't look like I have product on my hair but keeps it in place pretty well. Because it's a cream, I find it much easier to evenly rub throughout my hair when it's damp, so I avoid having product clump up on me in one spot.The hold is not super strong--on a windy day it'll get blown out of place, but the product makes it easy to fix back with just my hand.

I’ve been using this product for a few years. The best part is the soft hold it provides and shine.It has zero hold but give great control

The media could not be loaded. This stuff is the best. I’ve been using it for several years and the formula has stayed the same which is perfect. It holds my hair really well, isn’t sticky, provides great style and durability all day long. Great value for the money.

Great product, leaves hair natural but controlled.