Insurgent Publishing, LLC The Growth Hacker's Guide to the Galaxy: 100 Proven Growth Hacks for the Digital Marketer

Whilst this book contains some useful information, the title is rather misleading.These aren't 'growth hacks', but general marketing tips, mixed with a few bits and bobs of generic SEO knowledge, e. g. 'use video content on your page'. I can't speak for Sean Ellis or Ryan Holiday, but their idea of growth hacking seems to come across as very different to what is preached on the pages of this book.Last but not least most of the 'growth hacks' in this book are simply a collection of subscription websites á la 'pay for a Moz subscription and you'll have access to a lot of metrics'.It also looks as if this book was an interactive PDF before as the authors keep mentioning 'read below' (the content is on the next page, not below) or 'you can find xy here' (with 'here' probably being a link in the original file and no further written link anywhere on the page).The arrangement of text and typography also feels a bit unfinished and rushed.A bit disappointing really, but 2 stars for introducing me to some useful sites (not growth hacks).

Un livre qui donne de nombreuses idées à mettre en place.Le livre est découpé en 3 phases (product market fit, transitionning to growth, scaling for growth) ce qui en fait un ouvrage à utiliser tout au long de la croissance de sa startup. En bonus, une partie "productivité" pour améliorer ses skills perso.

Its like a School book, a little de se to read

​I am very disappointed by the quality of this book. Not so much its content, but the actual quality of the book. Every page I turned disconnected from the binding, which means I now have a bunch of loose pages ...Besides that, this book is an okay-ish read if you're just now jumping on the growth hacking bandwagon or are new to digital marketing in general.Most of the "hacks" listed in this guide don't deserve to be called hacks IMHO, which just further proves that the term "growth hacking" ranks in the top 10 of buzzwords constantly abused by marketers. Calling "Add a video to the background of your site" a hack pushes the boundaries of good taste.Again, this book should probably be an okay-ish read if you haven't done any research into the topic.

I am in sales and traditional marketing. My business partner is an Internet marketer and he would give this five stars for sure.