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Z**A
A great book over-viewing SEO and how to integrate it into ...
A great book over-viewing SEO and how to integrate it into a business, website, and brand.The book itself was well-written. It certainly was not poetry, but the writing was clear, concise, and simple. Although I have little background in business, I didn’t find myself running for a dictionary or an online search to understand what he was saying in almost every case. The authors link to a glossary on their website, but I never had to look at it once – everything was pretty clear by context and reading on a little more. It’s not, however, an in-depth, scholarly article. The authors sometimes make big statements which they often provide little evidence for, which is fine. They sell themselves on their authority, rather than on giving detailed evidence and studies for every statement they make. They do provide some studies and real-life examples to illustrate or support a particular point, but most of the time they just run through the information and don’t look back. I didn’t, however, find it overwhelming or too technical. The pace of the book felt right, and there was enough concrete stuff to make all the technical, theoretical stuff to feel light.The content was also fantastic. The authors run through nearly all of the different facets of a business and how to integrate that with SEO in mind: management, content-creation, sales, web design, social media, hiring, budgeting, plus much more. They do an excellent job of touching on these things without being too bogged down by them or going too in-depth. The nice part about each section, also, is that they provide a lot of resources for people to go to and learn more, if they choose to.As a relatively new entrepreneur with little background in business and no knowledge of SEO, the book delivered exactly what I was looking for. It’s equipped me with the basic knowledge to move forward with my business plan and website and also more resources to learn more about SEO or particular aspects, should I need it. It’s also filled with a lot of great, practical tips for content creation which will literally save me hundreds of hours over the next few years.I would strongly recommend this book to anyone looking for a general overview of SEO and how to fully integrate it into a website or business. Experts, however, looking for more detailed explanations in a particular field, like, say, a web-designer who wants to know how to build SEO friendly websites, should look elsewhere, although this book might provide a good overview before looking at it from a more narrow perspective.
K**R
Powerful Reference Book with Useful, Actionable Tips
This is a solid resource on how to use SEO to grow your business. While I have a basic understanding of SEO, this book was a great supplement to the knowledge I already had. I think it is the ideal resource and reference guide for any and everyone – from those just starting out in SEO and marketing, to seasoned experts who want to fine-tune their knowledge.In the past, I have found it more than difficult to find a resource that puts everything together in a simple, easy-to-read format. I truly feel like this book covers the “inner workings” of SEO, Google and overall business growth.Prior to purchasing this book, I did quite a bit of research. After all, there are more than a few options out there to choose from, and I wanted to make sure I got the best. This extensive amount of research definitely paid off!The authors make even the most difficult concepts easy to understand. They touch on basic and advanced tactics so that readers of every level will walk away with new ideas, methods and tactics for growing their business with SEO.One of the main features I noticed right away that set this book apart from all the others out there was the level of detail present. It is extremely detailed and offers usable tips for SEO, rather than just being filled with big-words and industry jargon. The authors did a great job of tackling difficult topics and narrowing them down to the essentials, all while presenting the information in a conversational and casual style so it is easy to understand.Another interesting feature that I loved was the many industry experts that were not only highlighted in the book, but that also gave advice and information about the various topics being discussed.I would highly recommend this book to anyone – business owners, blog owners or anyone else who wants to utilize SEO to grow their business.
D**R
This is probably an excellent SEO overview book for non-industry insiders or beginners
This is probably an excellent SEO overview book for non-industry insiders or beginners. Holistic overview of many parts of the bigger picture of SEO. For web designers and those in agencies, I think the book is far too elementary. That said, there are still nuggets of value that even insiders can glean. For $10, probably a very worthwhile read for 95% of the public.
B**Y
Excellent guidebook for SEO
Regardless of your level of experience, SEO for Growth is a valuable resource for any business owner, web designer, marketer or just about anyone interested in growing a business online.In this book you will uncover SEO strategies to connect people to your website, and see how that drives real results in converting them to customers. It also provides a peek inside of the mind of Google. You’ll understand how Google thinks, and what it takes to move up the rankings on its SERPs.The authors explain how you can’t have an effective SEO strategy without understanding how that strategy integrates within your complete marketing plan. The book states that a website alone is not a marketing plan, and it provides in detail many of the elements of a strategic marketing effort that can contribute to better search engine results. This guide not only explains why, but will also show you how all the pieces fit together.As you move from chapter to chapter in this book, you will not only be able to easily understand and apply the concepts presented, but you will be given tips, resources and advice from industry leaders.If you want to learn about SEO, you’ll find tons of resources packed into an easy to understand, informative and very relevant book. This is among the best books on SEO, and I will continue to refer this book to others.
S**Y
Super helpful for beginners
I bought this book when I started my travel blog and it was so helpful. It really broke down SEO and the factors that play into ranking on search engines.However, the nature of this topic changes so often that if you’re reading this now, you may want to use it as a way to understand the concept and then do independent research to learn the most up to date recommendations on SEO.
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