🌿 Glow guilt-free with Rimmel Kind + Free – beauty that cares!
ECO CHIC PACKAGING - Feel good about your beauty routine with packaging made from 30% recycled materials.
ALL DAY DEWY HYDRATION - Stay fresh and radiant with a lightweight formula that won’t crack or crease for 24 hours.
SENSITIVE SKIN FRIENDLY - Free from fragrance, mineral oils, and animal-derived ingredients—perfect for all skin types.
CLEAN BEAUTY NO COMPROMISES - Experience a concealer that’s as kind to your skin as it is to the planet.
BUILDABLE COVERAGE FLAWLESS FINISH - Customize your look effortlessly with a smooth, blendable liquid concealer.
Rimmel Kind + Free 24h Hydrating Concealer in Rich 050 is a vegan, cruelty-free liquid concealer designed for all skin types, including sensitive skin. It offers buildable, lightweight coverage with a dewy finish that lasts 24 hours without cracking or creasing. Formulated without fragrance, mineral oils, or animal-derived ingredients, it comes in eco-conscious packaging made from 30% recycled materials.
Specifications
Manufacturer
Coty
Package dimensions
11.2 x 2 x 1.5 centimetres
Package Weight
0.02 Kilograms
Item dimensions L x W x H
16 x 16 x 113 millimetres
Item weight
19.8 Grams
Brand
RimmelUK
Colour
Rich
Format
Liquid
Skin type
All, Sensitive
Special features
Not Tested On Animals, Natural Ingredients
Speciality
cruelty-free, vegan
Item model number
130764
Product Dimensions
1.6 x 1.6 x 11.3 cm; 19.8 g
ASIN
B09FY8JHYQ
Reviews
4.4
All from verified purchases
T**
amazing product
Great quality for price , suitable for sensitive skin, can be used as bronzer since the colour is quite tan or simply just a concealer, smooth texture, easy to apply/ effective. Arrived quickly. overall love the brand kind and free.
K**N
I love Kind and Free
This is the best makeup line ever. I'm from very far away in the Caribbean but I'll make a trip to UK just to stock up on Rimmel London Kind and Free. Love love love! This colour is the perfect match for my daughter who has a dark skin tone.
J**S
Lovely foundation
Lovely light coverage foundation and concealer suits my sensitive skin
S**S
Great đź‘Ś
Best concealer ever, great for my dry skin, blends well, didn't clog my pores or give me acne. Lasts ages, and is a good price. Great đź‘Ť
M**Y
good
great for when you want a light coverage, doesn't feel heavy at all.
T**I
Great for a first concealer
I bought this for my 14 year old daughter who is just getting into makeup.The price is good, I don’t want to spend a lot on makeup products (especially as she doesn’t need concealer at her age).The concealer was great for her, she was able to contour with it and she uses it under her eyes (for her non existent blackness). It was a good shade for her skin.I also tried it as I usually use pricier products and wanted to see how it would stand up to a more mature skin type..I found that it didn’t really hide my black bags. I would have to apply many layers which then looked Cakey. I also found it really settled into wrinkles which made it look pretty bad. The concealer also went very dry after a few hours of wear and started crumbling.It did however manage to hide some blemishes.It’s great for those who don’t need much coverage or want to play around highlighting/contouring. But I didn’t find it very useful for myself who needs a lot of coverage.
C**S
So buttery and soft
Perfect for irritated skin and sensitive eyes. Didn't irritate me at all
A**A
Would buy again
I always buy this product. It is easy to blend, and the quality is good for your price. Colour is exactly what it says it is.
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Khalid Z.
Great experience from order to delivery. Highly recommended!
1 week ago
Pooja R.
The customer service exceeded my expectations. Perfect for buying products you can't find elsewhere.
Apply to face straight from the wand. Simply swipe where you desire coverage: under eyes, blemishes or to even skin tone. Once applied, gently blend with finger tips, a brush or a sponge.
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