John Frieda Violet Crush Purple Toning Mask, Removes Brassy Tones, Smooths Damaged Hair Cuticles for Cooler, More Luminous, Salon-Fresh Blonde. Safe for Natural and Color-Treated Blonde Hair, 6 Oz

Best shampoo for blondes. I use this especially when I first get my hair. Leached to keep the yellow out and it helps so much!! Doesn't dry out my hair if I use conditioner of my own after it. Water eventually will fade hair but this keeps it lasting much longer. Great smell. Very purple. Price is great as well. Shipping was fast! Received the next day after purchase.

This shampoo is amazing! Having blonde hair for years I’ve tried tons of purple shampoos and toners. This is fabulous, smells amazing and you actually see a difference after one use. I always complimented my friend on who white/ platinum her is. This is what she told me to get and I’m glad I did. Also, the price is great!

I don't know if this is doing anything for the color of my graying hair, but I like the smell because it isn't too perfumey. It's maybe a little drying? But I only use it a couple times a week followed by a good conditioner. It definitely deposits color, so let it sit on your hair for a couple minutes.

Works great!

This is a great product for grey or white hair. Mine is white and I am very pleased with results of this product,

Good product for the price

Love this product! I have light blonde hair and have well water, so I need to tone the brassiness out. This is the best product I have found for a reasonable price.I would have given it 5 stars, but the pump packaging brought it down to 3 stars. I thought having a pump dispenser would be great, but the blasted thing leaks. Nothing stops the leaking... I will not purchase this with a pump again... Having a purple stain on my bright white fiberglass stall would not be great... Good thing this was discovered before we went on vacation!

My hair is over 60% silver-white, relatively thick, wavy, and very long. It hasn't been chemically treated in 3 years. The ends start to look dingy after a while... and they are over 3 years old. After using this product just once, there was a noticeable difference. I've now been using it weekly for two months, and my hair is bright and shiny right to the ends now. I've never tried a purple hair product that didn't work, but this one is also a good conditioner, and a little goes a long way - which is good, because there's a long length to go.