In Fashion: From Runway to Retail, Everything You Need to Know to Break Into the Fashion Industry

There is a 35 question multiple choice quiz at the beginning to help divide you into one of 4 categories Creator, Visualizer, Critic, or Seller. By a slim margin I ended up in the Creator category (i.e: designer") If I had changed a few answers I would have been a Critic instead (i.e: something in the editorial world such as a teacher) I do like that there are breakdowns of the categories and both of the ones I landed on seem to fit my personality very well. I am looking into each of them more. There are do's and do-nots as guidelines for interviews, wardrobe and what to expect on the different jobs ( if you are a model vs. an intern for example) There is also a breakdown of things you should know about each category" For example Visualizer: can be a clothes stylist, hair stylist, makeup artist, art director, photographer, or model. You can have no degree in this field all the way through to an MFA. The most coveted jobs are supermodel, supers-stylist, top photographer etc. The not so glamorous side of these jobs: cleaning toilets, taping bottoms of shoes, searching 24/7 for the perfect prop. You get the idea. Gives a breakdown of good alliances to have, examples of modern success stories, and even what languages you may need to know. I think that this book gives a good shot of what the world of fashion encompasses. Especially to those what are trying to jump in with both feet but haven't been exposed to the actual day to day dealings. I would recommend this to aspirants.

I received this book in the mail before I was attending FASHION School and It was a good "insider book" for those that want to have an inside look in what is involved in getting into the fashion industry. It has some good tips on interviewing as well and how to personalize your resume and make yourself stand out from other people. Good testimonials from people within the industry that give good inspiration to anyone trying to enter into the fashion industry.

This book is great for anyone who loves the Fashion Industry and dreams of one day working in it. In my opinion, it's a great read even for those looking to break into an industry other than Fashion. Annmarie has a unique writing style and her personality shines through in her writing. She provides great advice on interviewing, proper dress attire, and even office etiquette that can be utilized in any work environment. I love this book and highly recommend it to others!

Great read, but author is typical fashionista who talks often about how great she is. Comes off a bit arrogant, but that's what you might need to survive the fashion industry in NYC.

Gave this book as a gift to a friend with an interest in fashion merchandising. She said it's great. There are no pictures and it's all black and white so it is a little text book style. All in all it was exactly what I wanted

This is a great book. If you're looking in to working in the fashion industry but are not sure what it is you wanna do then this is the book for you. It really gives you perspective from all fields and even has a nice quiz to help you decide where you fit in best.

This book was purchased for someone getting into the fashion industry. It was appreciated and delivery was expeditious. It came in new condition and was given as a gift.

Good book

この本は、日本でいういうところの就職活動中の学生を対象としたファッション業界の川上（生産）から川下（小売りまたは、メディア）までの業界研究＆アドバイス本です。日本のファッション業界だけしか知らず、また、ファッション業界に１０年近くいる私にとっても、この本は、非常に有意義でした。パリやミラノ、はたまたロンドンがファッションの中心であることは明白です。しかしながら、ファッションビジネスという観点で考えると、アメリカのファッション業界の仕組みは、川上から川下まで、知って損はありません。著者がこのほんで対象にしているのは、ファッション業界にこれから関わりたいと思っている人＝学生のため、「この職種を目指すのであれば、学校はこんなところに入学して、このような学び方をしなさい」といったアドバイス的な口調になっています。しかしながら、既にファッション業界で働いている人も、この本を読むことで、アメリカのファッションビジネスの全体像を俯瞰することができ、視野を広げることができます。この本は、学生のみならず、ファッッション業界で経験がある人にとっても、非常に有意義なヒントとなります。

Hi,I choose this book to because I got MB in Fashion editing last July and I was looking to have some tips about this world.Last year, after I have lost 2 jobs, because the bad italian economy, I decided to go back to school.I made my thesis in London, I liked and I moved here.I think that it gave me a lot of good advices and mostly, I figured out that I was born to do this kind of job. With my experience as a Buyer around the world, my love for culture, history, photography and Arts I believe that I will reach my goal.If I will find my dreams job it will be also thanks to you.Kind regardsElena

This book was a present for my daughter who is studying fashion at college. It's a great book, really informative and gives lots of advice on how to get into different areas in the fashion industry, what to wear for interviews and personal experiences of the author. Really informative and an easy read. Well worth the price.

Got this a Birthday present for my Step-Mom last year. She absolutely loved it. It is still in great condition up to this moment. Great quality made.

it wasnt what i was hoping it would be, descriptive but nothing i didnt know already, it doesn't seem to really get down to the point. an okay book for beginners