Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen Hardcover – January 7, 2025

I’ve been following Donald Miller’s work for years, having read several of his books and even enrolled in one of his online follow-ups. Now, after diving into StoryBrand 2.0, I’ve added a second course to my learning from him, and I’m once again blown away by how much he gives to his readers. Honestly, I sometimes wonder how much more he could charge for his content—because the value packed into this book far exceeds its modest price tag.Miller’s strength has always been his ability to simplify marketing. He doesn’t just teach theory; he hands you a methodology that makes branding and messaging clear, compelling, and incredibly effective. The StoryBrand 2.0 framework is so practical that I’ve already started applying it to my business, refining how I communicate my brand and attract customers.If you’re looking for a way to cut through the noise and make your marketing work, this book is a must-read. Miller continues to deliver, and StoryBrand 2.0 is proof that great marketing isn’t just for experts—it’s something any business owner can master.

As a marketing consultant, business coach, and StoryBrand Guide, I found Building a StoryBrand 2.0 even more insightful and impactful than the original. The new examples and expanded content have allowed me to better help my clients clarify their messaging and position themselves as the guide their customers need.I’ve already used the updated approach to refine a client’s website messaging, which resulted in an immediate increase in customer engagement and inquiries. The expanded sections on crafting a one-liner and creating a sales funnel are particularly relevant for businesses navigating today’s noisy market and looking to stand out.This is a must-read book for business owners, marketers, and coaches who are ready to cut through the noise and connect with their audience like never before.

Great book - have multiple copies and the audio book. If you’re running a business it’s a must read. It also helps framing conversations. Warning youll never watch a movie the same way again … 😉

Business owners and marketing people face more challenges today than ever. Customers are bombarded with messages and ads from morning until night from more screens and sources than ever. In this overwhelming, blaring cacophony, what can you do to make sure your message is heard?Let Building a StoryBrand 2.0 by Donald Miller be your guide. This book is the perfect tool to help you grow your business/organization by reaching, connecting with, and inspiring your prospects to choose you.The Problem: You struggle to communicate your brand's message in a way that resonates with your audience. Your potential customers are overwhelmed with information, and your message gets lost in the noise.The Solution: StoryBrand has helped over 1 million of business—from start ups to Fortune 500 companies—significantly increase their revenues. This updated version (hence the “2.0” in the title) has 10,000 additional words of step-by-step, practical marketing help. It’s full of updated, real-world examples so you can see StoryBrand in action. Plus, throughout the book, it has calls to action so that you can implement the framework in your own business as you are learning the concepts. You can implement your simple, clear message immediately to connect with more customers.How Building a StoryBrand 2.0 can grow your business:1. Learn the Seven Points in Every Compelling Story in Human History: Miller explains the stories that all humans respond to throughout history, giving you a template to follow that will capture attention.2. Clarify Your Message: Simplify your brand message so that it is understood and remembered by your audience.3. Apply the Framework: Use your StoryBranded messaging for your website, brochures, social media, etc. and see your business grow.Your Business’ Future: The StoryBrand 2.0 framework will transform your brand's communication. Your message will cut through the noise, engage your customers, and drive growth. You'll see your business thrive as you connect with your audience on a deeper level.Buy the Book: Don't let your message get lost in the noise. Take the first step towards clarity and success by reading Building a StoryBrand 2.0. Let Donald Miller's guide help you craft a compelling story that resonates with your customers and propels your business forward.

Super easy to follow and has some amazing points! Well worth the read and I look forward to implementing all I have learned!

Great book. Would have given 5 stars were it not for repeating "By the way, you can create blahblahblah at storybrand.ai." In the audio version, hearing that again and again is irritating. In the book version, you can just skim over it.

I've purchased both of the books. Really liked the updates in this one. I think both are valuable and the suggestions made an impact on how my website was received. One of the best parts is that the suggestions are well explained with graphs and everything.

As a business coach who loves helping clients find clarity and momentum, I’m excited to dive into Building a StoryBrand 2.0. From what I’ve seen so far, the expanded content and updated examples feel incredibly relevant for today’s fast-paced, noisy business world.The updated real-world examples are a standout feature. As a Certified Business Made Simple Coach, I’ve had the privilege of seeing the StoryBrand framework in action and the incredible results it delivers for businesses. Now, with this revised book, readers get an inside look at how these principles work in practice and how they can create the same impact in their own businesses.I can already tell this edition is going to be a go-to resource for crafting messaging that works. Whether you’re new to StoryBrand or a longtime fan, the 2.0 version takes everything to the next level. If you’re a coach, marketer, or business owner trying to stand out, this belongs on your shelf.