Marketing Automation For Dummies Paperback – April 14, 2014

Very well organized and comprehensive yet easy to digest. I would highly recommend this to anyone exploring marketing automation systems such as Pardot to understand why they should already have one (i.e., you're behind if you don't) and how to maximize your ROI implementing and managing one.

A great primer. Author really knows his stuff and even those that have a good understanding of marketing automation will walk away with new insights. I have many clients that use marketing automation...but not to its full capacity and this will give you the smarts you need to discuss new opportunities with them and make you look like a hero.

Well laid out and relevant content. Better as a reference guide than to be read straight through. Second half was more informative than the first.

As a marketing newbie I found this book totally awesome. When coupled with other work from the content marketing institue it provides a valuable road map for anyone looking into the "Inbound" marketing space.

Has VERY basic information. Was hoping for a bit more in-depth stuff. But I suppose thats my fault for buying a "for Dummies" book.

This is just what I needed after my company signed a contract with Salesforce/pardot

Provides an excellent and foundation for understanding what marketing automation is and is not.

Liked it but got it for free a week later at Dreamforce :(