AGE beautifulPermanent Powder Hair Lightener with Ultra Bond Building | Strengthens, Protects & Nourishes | Lifts up to 9+ Levels | For Lightening & Highlights

I’ve tried several bleaching powders over the years, and this one is definitely a winner! I used it with a 20 volume developer to lighten my dark blonde/light brown roots, and it gave me a nice, even lift without frying my hair. The powder mixed easily—no clumps—and applied smoothly with great coverage.As expected, after bleaching, my hair had some warm yellow/orange tones, but nothing too crazy. I followed up with Wella T14 toner (also mixed with 20 volume developer), and it completely transformed the color. The toner pulled out the brassiness and left me with a beautiful, cool, ashy blonde—exactly what I was going for.Minimal odor, no patchiness, and my hair actually felt soft afterward (I did use a deep conditioner just to be safe). This bleach + toner combo saved me a trip to the salon and gave me professional results right at home.If you’re planning to go blonde, this is the perfect duo. Just be patient, follow the timing instructions, and don’t skip the toner—it makes all the difference!

I've recently used this hair bleaching powder, and I have to say, I'm thoroughly impressed! First off, it delivers excellent, even lift without causing excessive damage to my hair. My natural hair color is quite dark, so achieving a bright blonde has always been challenging, but this product handled it with ease. It lightened my hair evenly without the usual patchiness or brassiness that other bleaches sometimes leave behind.What I loved most was how gentle it felt on my scalp. Bleaching can often lead to irritation, but I experienced no burning or discomfort at all. Additionally, the powder mixed smoothly with the developer, and the consistency was perfect for easy application—no clumping or drying out mid-process.Another plus is the minimal odor. Some bleaching products have a strong chemical smell that lingers, but this one had a much more tolerable scent, which made the whole process more pleasant.Finally, the results were fantastic. After just one session, my hair was a clean, light blonde, ready for toning. Overall, I highly recommend this hair bleaching powder for anyone looking for a reliable, gentle, and effective way to lighten their hair.

This hair lightener is awesome for people worrying about their hair thinning due to like bleach or something, because this mixed with its volumer replaces the lost keratin as it breaks it down and lightens your hair, making your hair just as strong if not stronger. in my experience. If i was looking for a hair lightener again i would be sure to buy this as it worked awesomely for the price. I would recommend this to people

This powder is my go to. Hats off to whoever made this formula it’s very effective and cheap. I go through two rounds (2 packs) every time I do a touch up. My hair is super black (Asian) so the lift on this is crazy. Do not doubt how well this bleach does. I would compare it to the stuff they use at the salon professionally.

I would definitely recommend this bleach. It was great! Took my hair from a dark brown to a very pale gold with minimal damage! The only thing was I realized it was cheaper at Sally's beauty so definitely check in stores before buying on Amazon

Pretty cheap and had fast shipping. Not much product though. I used 3 oz of 20 developer like in the directions and I just barely had enough for a small peek a boo with hair barely past my shoulders. I would recommend 2 or 3 packets for a whole head, especially if you have one hair.Never used bleach before, but definitely lifted well. I used 20 developer in the ION brand, and left for around 45 minutes. Happy with the results, but it wasn’t much product. But it was cheap.

I’m not sure what kind of sorcery was used to make this bleach, but somehow my hair always feels better after using this than it did before. It’s very gentle but lightens so so well! My hair constantly pulls yellow orangey tones, even with expensive brands, but not with this. I could go without toning using this brand. Definitely black magic. I’ll be buying this brand from here on out!

Best hair bleach ever hands down