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R**S
Essential for pricing and revenue management researchers in academia and industry
This book is an important and timely addition to the pricing analytics literature by two authors who have made major contributions to the field. It covers traditional revenue management as well as assortment optimization and dynamic pricing. The comprehensive treatment of choice models in each application is particularly welcome. While it is rigorous, it is very well written and easy to follow with proofs relegated to the appendix in each chapter.With a rich set of exercises after chapter, this is the perfect choice for Masters and PhD level courses and potentially for advanced undergraduates. It is a necessity for researchers with an interest in the field as well as those in industry who want to apply the latest methodologies to dynamic pricing, revenue management and assortment optimization.
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