How long does the colour last? Unsure if its a semi, demi or permanent.

I am a hairdresser and have used Elumen for many years. Elumen is great for covering small amounts of grey and amazing for shine as you don't use any peroxide. Depending on how often you change your haircolour depends on if it's suitable for you. It is like a gel and stains the hair so works differently to other kinds. However you also need to purchase lock which seals the colour in. It holds its colour better than any product but once in is difficult to remove. The reds etc are very vibrant and can be mixed with rv or vv and the naturals are great if you are looking just to maybe give colour and shine without damage. Hope this helps

NO, not really. I've tried covering strong grey root when hairdresser missed a stubborn spot and it didn't take at all. But it is amazing/brilliant on ends - It's just not as effective as a permanent dye. I use goldwell topchic on roots and blend in Elumen on the ends when my hair feels dried out or damaged where I've processed w/ peroxide too much. It's great on the mid to ends where it's been previously coloured - it makes hair super healthy and shiny, and really lasts much longer than some permanent. Plus I like a very blue-based red which fades pink not orange, and this RV helps. If the root colour comes out too orangey-red, I use this as a tint on top of the permanent. However, as much as I love it, it's silicone base is SO slippery and much messier and harder to apply neatly than a normal dye. It's like gel. And if it gets on the floor, you need bleach to remove it. So be careful. There is a thing you can add to thicken it but I haven't tried it. (hard to find)

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✨ Unlock your hair’s true glow with Goldwell Elumen!

RADIATE BRILLIANCE - Experience ultra-bright, luminous hair that turns heads.
GENTLE YET POWERFUL - Oxidant-free formula repairs and refills damaged hair from within.
STAY VIBRANT LONGER - Enjoy durable, fade-resistant colour that keeps you glowing day after day.
SALON GRADE PERFORMANCE - Trusted by professionals for flawless, high-impact results every time.
EFFORTLESS CREAM APPLICATION - Smooth cream texture ensures even coverage and easy styling.

Goldwell USA Elumen Permanent Oxidant-Free Direct Dyes deliver an innovative, high-performance hair colour with extra bright, shiny, and durable results. This 200ml cream formula offers long-lasting, intense, and luminous colour while gently refilling damaged hair areas without harsh oxidants, making it a salon-quality choice for vibrant, healthy-looking hair.

Reviews

D**E

PPD free

Bought this as it’s PPD free it’s a stain not a hair dye. It works fine but doesn’t cover all grey hairs. I guess some covered is better than none at all. It stains the scalp so just be careful to just touch the hair when applying it or get help applying it.

21.03.2021

K**Y

Great product.

Leaves my hair beautifully soft. Highly recommend.

7.11.2022

B**T

No reaction

A great substitute for someone who has allergies to ppd, peroxide etc. This won't completely cover greys but blends it in nicely. Ensure hair is washed with cleansing shampoo before using. I did use a spray before hand and as I have dark hair I added a bit of thickener to the colour so it holds onto the greys.I kept it on a bit longer as my hair is coarse and thick. This will stain scalp and skin so ensure you use a barrier cream and wipe straight away if it ends up on tiles on bath cabinets. This along with the loreal root spray has been great. Video tutorials can be found on you tube.

12.07.2025

R**I

Doesn’t cover beard grays

Not that impressed, loses colour in 2 days!! Not worth the price

13.06.2022

D**

Good enough .

Great if you are allergic to PPD dyes . almost covers all greys . some don't take. over all its a god send though.

22.07.2023

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Manufacturer	Kao Salon Division
Package dimensions	18.5 x 5.1 x 5 centimetres
Package Weight	0.25 Kilograms
Item dimensions L x W x H	30 x 30 x 184 millimetres
Item weight	0.22 Kilograms
Brand	Goldwell
Colour	Bright Nn
Format	Cream
Volume	200 Millilitres
Speciality	Durable
Target audience	Women's
Item model number	4021609108856
Product Dimensions	3 x 3 x 18.39 cm; 220 g
ASIN	B07XBPKD9G

Goldwell USA Elumen Permanent Oxidant-Free Direct Dyes - [email protected]

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