Description
💜 Elevate your blonde game—ditch brass, embrace brilliance!
- 97 NATURAL GOODNESS - Harness the power of blueberries, blackcurrant & glycerine for hydrated, soft, and healthy-looking locks.
- SUSTAINABLE STYLISH - Responsibly sourced ingredients and eco-friendly packaging keep your routine planet-positive and chic.
- BRASSY TONES BE GONE - Purple pigments expertly banish yellow & orange hues for instantly brighter blonde, grey, or silver hair.
- TAILORED FOR LIGHT HAIR - Gentle enough for natural, dyed, or highlighted blonde, grey, and silver hair, enhancing tone without damage.
- CLEAN BEAUTY CLEAR CONSCIENCE - Sulfate-free, paraben-free, cruelty-free, and vegan—because your haircare should be as ethical as it is effective.
Noughty Purple Reign is a 97% natural, sulfate-free purple shampoo designed specifically for blonde, grey, and silver hair. Infused with blueberry, blackcurrant, and violet pigments, it neutralizes brassy tones while hydrating and softening hair. Vegan, cruelty-free, and free from silicones, parabens, and petrochemicals, it offers an ethical, effective solution for brighter, fresher hair with sustainable packaging.