Identity Designed: The Definitive Guide to Visual Branding

Great photos and some nuggets of interesting information for the identity design of each case BUT very, very repetitive with each chapter talking too much about same thing again and again! Disappointing

The good thing about the book:- A lot of real world experience, from different Creative Teams- Several common points to take into account. from different Creative TeamsThe thing that the book is lacking:- Specific ways to perform the tasks mentioned in the Case Studies (like how to define strategy)I say it's lacking because by the description of the book, it's easy to assume that some step-by-step processes would be included.Even without that, the book is valuable and enjoyable.

I adore this book so much I can't decide whether to keep it on my desk or on my coffee table. Maybe get two? I adore how in-depth the case studies are. Inspiring!

Look... I'll cut to the chase. This is another fantastic release by super talented designer, David Airey. This book provides such invaluable insights offered by some of the industry's most fervent leaders on visual branding and identity design. Purchase it. Study it. Display it in your design studio. Enjoy!

Ottimo libro perfetto per stimolare la creatività e analizzare la brand indentity