Hatherleigh Press The Influencer Code: How to Unlock the Power of Influencer Marketing

Before executing your next tactic stop and read this book! It’s a must read for any marketer who really wants to connect with their customers and see results.

Amanda has written an excellent resource for the beginner to the seasoned marketing veteran. Well done.

This is the best influencer marketing book on the market today. A persuasive read, the book sheds light on what, precisely, an influencer is - definitely not reduced to social media or advertising, but an outcome achievable when following the roadmap/strategy that Amanda Russell brilliantly and clearly suggests. The book is a fun read and I recommend it highly. If you aspire to be an influencer, this book is a must read. If you are a marketing prof, you should adopt this book - much more fun reading than the required text and highly relevant to students. If you work in marketing, you should understand influencers and this book will give you all the knowledge that you need.

I started influencer marketing a week before buying this book I got no email replies and the people who replied loss interest in working with me and I did no why.This book showed why I was not getting replies and it basically showed me that I had the wrong mindset.I will start outreaching again once I finish reading the book. This book is a must for anyone who is in this industry“It is not about you it is about them” you will understand this quote once you read the book

I admit it. I sometimes used to eye-roll at the idea of influencer marketing. After reading the book, I know why. It's because I saw the same pattern: an attractive person (who I didn't believe) promoting a product online - a product I suspected they'd never use in real life.Amanda's book clears up the problem. It was a trust issue, and I wasn't seeing true influencers.The book outlines how influencer marketing is *not* social media, advertising, and vanity metrics. Someone is not an influencer just because they have a verified check mark by their name. "Influencer" is an outcome. It's not a job title. It's real influencer marketing when it's relevant - coming from a person who knows the audience well - and is trusted.I like how she goes over both sides: using it as a big brand, and also from the perspective of the influencer.There's a good section on User Generated Content. I also appreciated all of the specific examples. She didn't fill the book with platitudes from internet marketers. She put credible research and key points throughout. It's a valuable resource for all marketers to consider. She turned around this skeptic. Now I see that I've been influenced in this way many times. The thing is: I didn't realize it because it felt so natural.