BOLDIFY Hairline Powder - Root Touch Up Hair Color for Gray Coverage - Bald Spot Concealing Hair Powder for Women & Men - 24-Hour Stain-Proof - Light Brown

This hairline touch up powder works amazingly well. It blends naturally with my hair color and instantly covers thinning areas and grays along the hairline. The powder is lightweight, not sticky and doesnot make my hair look fake or oily.It stays in place all day and washes out easily with shampoo. Super easy to apply even for beginners. Great for quick touch ups before going out. Definitely recommend.

This stuff is AMAZING!! I was almost ready to let my hair go grey. I was so sick of my roots showing the day after I got them done. I haven't colored my roots since the middle of November, 2025. This is sooo much better than the other similar products I've tried, It lasts until you wash it out, it doesn't get all over the place, and the colors are natural looking. I really like the sample pack so I can make my own shade. It even works great on eyebrows...mine are all white without it. The only con, and it's totally worth it, is sometimes it colors my tub after I wash my hair but it cleans up easily.

Great coverage and stays on overnight. Much easier to apply and less messy than the others I've used. I can touch my hair and scalp and it doesn't get under my nails. The ash brown mixed with grey blends well under my ash brown/blonde tones. Only wish they had more color selections. The blonde is too orangish for my shade. Also the sponge is awkward with the way the lid is attached. I use the smaller sponge with a handle left over from another product. It seems like a small amount, though it takes less to cover than others, so we'll see how long it lasts. Edited to add: The bottom of the container already shows through, so it is not lasting very long considering I mix two colors together. Though I like it better, I may go back to the previous product which lasts up to a year.

I rarely take the time to write reviews, but this product is AMAZING! I've always used a much more expensive brand that I buy at Ulta and so glad that I found this one! After a google search, this brand came up and I have never heard of it. The other brands have a small brush and it's difficult to cover a large area of dark roots or grey with a little bitty brush. Not efficient at all. The other brands I've used come in a compact like eyeshadows and it would crack/crumble. Very wasteful! I have only used this once and I'm hooked! Alot goes a long way, it's not messy and with the sponge like applicator it's easy to cover a large area. Blends easily too. Bought the smaller size because I wasn't sure if I would like it. Will be buying more and in a larger size.

Listen, I have used so many root/thinning spot cover ups and this is the best I have found. I am 57 and fight both root coverage and thinning hair! So much fun!!! This is so easy to use and the coverage is amazing. It looks natural and does not "bleed". If you are looking for something that gives you some confidence and makes life easy, I highly recommend giving this a try. For reference, my natural color is medium brown, and this matches great!

When I first opened this I was a little disappointed in the size, most of the container is taken up by the sponge and not much product. I usually go with a root touch up spray and wanted to try something that would be easy to apply and not get over spray on my forehead. This product wasn't what I hoped it would be. More color ends up on my scalp then on my hair. I was hoping it would dust on lightly, but it is heavy and settles on my scalp.

Product is a game changer! Great coverage and easy to use. Unfortunately, I bought the wrong color. When I first started using Boldify, I had salt and pepper hair…so light brown worked…I noticed this morning (with a new light source) that light brown did not match AT ALL! 😳 I need to switch to dark gray!!

We purchased the BOLDIFY Hairline Powder for my husband as his hair has been thinning significantly in certain areas. Before doing anything drastic, we decided to try a few concealing products—and this one is a total winner. The price is perfect, and the product is not oily at all. My husband is on his feet all day doing physical work and sweating, and once this is applied, it does not move. It truly stays put and looks very natural. The key is to style your hair first, exactly how you want it, and then use the press-twist-apply method to build coverage evenly. It does a great job blending and covering thinning or balding spots. The only con is the circular applicator brush—if you’re not careful, it can leave visible circular marks. Good technique solves this, but I do wish it came with a moon-shaped brush instead for easier application. Overall, we are extremely happy with this product and would absolutely recommend it to anyone looking for an effective, affordable solution for thinning hair or bald spots.

Ottimo prodotto che copre la ricrescita ed è utile per riempire le sopracciglia.

A défaut d'avoir plein de beaux cheveux, j'ai ce super blush de racines, ca atténue le blanc des cheveux blancs (si on en met pas trop pour que ca reste invisible) et on voit moins mon crane. Je recommande pour cheveux blonds à châtains (teinte marron clair).

Product was good and delivery was fast.

Love this product, does exactly what it says, covers bald spots, adds colour and it’s so easy and quick to use with no mess .

My hair is mostly white, and I use this product to achieve a salt-and-pepper look, where most of my hair appears black while some strands remain white. Traditional hair dyes don't give me this effect; they turn all my hair black and take a lot of time to prepare and apply. This product, on the other hand, is quick and easy to use, and it doesn't leave any stains on my skin. I just apply a small amount in the center of the area and use the brush to spread it evenly. The only downside is that if I scratch my head, I find black residue under my nails, and it also leaves black marks on my pillow. Despite that, I still love it. Thank you!