Sales Scripting Mastery: The 7-Step System for Consistently Delivering Successful Sales Presentations

Before I read Eric's carefully-crafted, effective book, I thought of a Dave Berg cartoon from Mad magazine, in which a boy invites a girl on a date over the phone, reading his script - and she answers from her own written script!Eric is so generous with examples and models - the last third of the book is all extra attached enrichment material.And the book itself is put together like a symphony, with each part in its place, but lots of coming back to the same themes, like a patient mentor who will give readers the exposure we need - though he recommends we read it at least seven times to get it under our belts!Like Plato writing the teachings of Socrates, or Ouspensky with Gurdjieff, or Rumi with Shams, Eric gives us Dr. Moines' teachings, organized so we can assimilate them.Worth reading, really worth applying - is there anyone who is never a salesperson, ever? I think we can all use some scripting!

Eric lays out an excellent framework to follow and build a purposeful, effective sales presentation. All areas of sales are covered from initial contact, to closing and objection handling. As someone who had read in excess of 200 sales books, this is a must for any serious salesperson's library, irrespective of how long you have been selling. Don't hesitate or overthink it, just buy it.

What a great book! Powerfully written and jammed packed with great information. After reading this book you won't look at sales the same way! Using this information can explode your business!

Eric Lofholm's book is so well organized and thoroughly covers the key steps in creating a sales script for one-on-one persuasive conversations. This book, as well as group coaching from Eric, has totally changed the way I think about sales and the way I talk to people about my small service business.

This book gives specific steps to improve the area that will improve sales results the fastest. Scripting has been proven to improve confidence and preparation in dealing with the sales process. Eric's expertise comes from feet on the ground actions that have resulted in his being one of the foremost sales influencer today.

I'm a sponge for sales scripts and was very happy with this purchase. If you're looking for a fresh approach this is a must own.

I like the way this book is getting to the heart of the matter, giving you a "roadmap" to creating ways to share benefits and helping people to choose what's best for them in a way that empowers both potential clients and yourself.

Eric has laid out the basics of sales scripting and removes objections people may have towards scripting.The bonus chapters are brilliant and so simple to use if you want a jumpstart.

A real true secret to being the best you can at serving your customers.

This is the real deal. If you are in sales you need to own this pint blank.