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Brand Power

Name: Brand Power
Brand: Paul Stobart (editor)
Price: 40720.00 VUV
Availability: InStock

Product ID: 338323768

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Description

ISBN-13: 9780814779651

Every day each of us experiences the marketing power and influence of a widely recognized brand name. When we use Coke as a synonym for cola products, or Kleenex to mean tissue, we reinforce the power of these brands. It is no surprise, then, that companies with established brand names protect...

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