It CosmeticsHello Lashes+ Volumizing Mascara & Lash Serum - Easy-to-Remove Formula - With Biotin, Argan Oil & Jojoba Oil - 0.28 fl oz

Decent value for the price.Item is slightly more waterproof than a non-waterproof mascara, but easily comes off with a few rinses with warm water. (It comes off in the tiny tube shape of my lashes-not a runny black mess) I wanted a mascara that didn't require make-up remover, but didn't run easily. This one seems to fit the bill. Although, it does seem to flake a little bit if it is applied to my under eyes, so I've been omitting that area.

I used to get extensions, then switched to the lilac lashes and have tried almost every mascara on the market, but this is by far the best one I have used to reach the level of length and volume I like. I love the wand and the consistency. It does not flake and washes off better than any other brand. It can be pricey but worth it especially when compared to extensions.

I like the mascara and it definitely defines my lashes very well; however, I very much dislike the brush and use one from another mascara container that I like much better; hence, the 4 stars and not 5. I will probably purchase again. Just wish the brush wasn't so clunky.

Sorry, the wand changed with the last one I purchased, and the mascara clumped too much!I’ve used this for several years, but the last one I had to return!

I loved their IT Blowout mascara and have been using it for years, but it seems like that is being discontinued and read that this would be similar. It’s not! This feels like plastic, and clumps my lashes together looking like they’re wet, and it’s almost impossible to separate them once this happens - it’s like glue. It’s also very hard to remove with standard make up wipes. I had to throw this away - it’s awful, a big waste of money and a huge disappointment.

I love this mascara. It is easily applied. The wand is easy to maneuver and the mascara feels light on your lashes. Your lashes are long, separated and full after one application. It stays in place no smearing or smudging throughout day. Easily removed with makeup remover wipe or in the shower with soap and water. No raccoon eyes here after a shower. I love this product and will continue to purchase.

I used to love this mascara prior to IT Cosmetics being sold to another manufacturer. The last two times I have purchased this mascara , it would end up flaking, and I would end up with an eye infection. The first time, I wasn't sure it was caused by the mascara, and purchased it again. The second time it happened again, with the same issues. With that said, I love the wand, and that it did not smear. Thus the reason for the two stars. Sadly, I don't recommend this product. It is my belief they changed the ingredients.

Been using this mascara for years I don’t know why I tried anything else. Never again !