Clairol Nice'n Easy Permanent Hair Dye, 1V Deepest Plum Black Hair Color, Pack of 1

The process was easy to follow and I ended up with a great color. I've been trying to go back to my original color of light medium brown and my stylist said that I need to start with a shade darker than my original. It took me time to get used to this new dark color but I ended up loving it I am back to the color, or close to it, that I had when I was in my 40 s and I am now getting used to a darker brow color which all looks better with my brown eyes. I'm 63 and I actually love the look. I want to grow my hair out and start using my curling iron again and have it cut into some sort of bob. I feel really good about it. The one thing I learned is that you can be very messy on your sink in your hands and your forehead and the countertop and the t-shirt you are wearing. I would try using something like Vaseline on my face to keep the color from staining my skin. You may end up with a reddish tint with it which I actually liked. I will use this again.

I love this color. It is so easy to use.

I love, love, love this color!! This color is almost identical to what I would get at the salon! I wasn't sure if one box would cover my hair length, so I got two boxes. My natural hair color is close to the dark brown on the back of this box. I haven't gone to the salon in about a year, so I had a lot of gray hair!! The color covered my gray hair, but acted more like a highlight for them. I did the allergy test as recommended, and did not have a reaction. I might update later to see how long the color lasted. I dyed it January 9th, 2024.

It worked well to cover my grays in my dark brown hair. It seemed to fade fast & with new growth I had to dye it again the next month. It gave my hair a red hue I wasn't expecting, but not a huge problem. It is very pretty right after applying it.

I have been using this for years now, It is a very natural color. Not just my opinion, but the friends who know that I color my hair are amazed that it looks so natural. It makes my hair look fuller, as well as, shiny.

I was pleasantly surprised at how nice this color went on. I had faded dark brown, red, and varying shades of blonde and this dye evened everything out perfectly! It definitely doesn't smell great, at least not in my opinion. This was my first time doing a permanent instead of a semi-permanent color, but it turned out great! And it's holding up a lot better too. I gave up on taking cold showers to preserve my red color a few years ago, so having a formula that can now withstand the heat is amazing! A little disclaimer: I never use the bottle these box dyes come with. I always use a professional style bowl and brush - makes it a whole lot easier to apply only to the roots before the rest of the hair.

When Nice'N'Easy changed their formula, I resisted. I've used their products for a couple decades, so I bought up a bunch of the older formulas. Finally I ran out and had to buy the new formula: soooo awesome! 1. It doesn't smell nearly as horribly as the old formula. 2. The gloves are better. 3. The mixing is easier because one of the reactants is more of a cream. (It's in a metal tube that you can fold up like toothpaste when squeezing into the activator so that you get all of it.) 4. The conditioner is better. 5. The solutions spreads more easily on my head, so it's less messy, and I can use one box instead of one-and-a-half each coloring. 6. The color it makes is even better than the old color. I'm stopping there, but there could be more good things. It's such an amazing surprise, when you resist change to find that all the changes are genuinely for the better.

The color is great but its very drippy and really stains your skin if you dont get it all off... So the back of my neck was stained for about 2 days. I'm not a fan of the cream vs other brands. But as i said earlier tge color is great. I got dark reddish brown... Its subtle in doors and super vibrant in the sun.

Was very happy I was able to purchase this product from Amazon. Thank you.