Consumer Behavior: Building Marketing Strategy

I give it 5 stars because the book is easy to read and understand, which is important for any student. However, like all textbooks there's a lot of blah, blah, blah (unneeded information). What we students need is for authors to get to the point quickly! Thus, I think textbooks would be better if all information on a topic was presented right away, instead of expanded upon later in the chapter or worse later in another chapter.Moreover, the price for the book is greedily too high, even the rental price was ridiculously high! Rentals periods should be shorter to make the rental price cheaper!!!! I only purchased the book because I had to, no one I know nor any library had a copy where I could borrow it.

It was able to help me with my classes. I just wish the book was looked over before sending it out because it looks like whoever had it before, the kid drive all over a chapter I needed to read. I was still able to read it, so it wasn't too bad. I will be returning the rental it next week since my class is almost over.

Renting for summer classes and book is in A+ condition

Customers should know that this text book does not come with an access code for Connect

This book was full of relevant information and was not too text-heavy. There are very well constructed visuals paired with the text to create an excellent learning experience. I would rent this book again, as the quality was very good.

Good book on consumer behavior. Bought it for graduate school.

I actually read this book as part of my class--a change of pace from normal curriculum. It was interesting, and the examples in the text added to my consumer understanding.

Great read