PurePlex Cream Hair Bleach. Powder Free. Bond Reconstructing. Up to 8 of Lift, Protects & Repairs during Lightening. Complete bleaching kit with tint bowl and brush. Ammonia Free.

I have never bleached my own hair before dyeing it. I usually go to a salon, but poor times and lack of funds call for desperate measures. I watched a thousand YouTube videos on how to bleach my growth before settling on this PurePlex Cream bleach. Good reviews, so I went for it! So glad I chose this one. I bought two boxes, because I had about 7-8 inches of regrowth/virgin hair. I needed two boxes, so just FYI. I followed the directions after practicing sectioning and “painting” my hair before I mixed the product and went for it (recommended). It worked PERFECTLY. I loved the cream consistency because it allowed me to make sure I covered ALL of my hair that I needed to. I went from a dark brown to light gold in 30 minutes. No burning, no missed spots (again, practice, use alligator clips, pick combs and use TWO mirrors). I used about 1 and a half boxes for all my regrowth. See first photo. Second photo is after dyeing it. This bleach formula has a keratin/bond builder you add, so my hair was in excellent shape immediately after. I was able to dye it right away. Dark-ish neon magenta it is!! For now… I will absolutely buy this again and be using this instead of going to the salon from now on. And not waiting so long, I don’t want 8 inch roots again! 😅 Comes with gloves, a small “painting/sectioning” brush, and conditioner. Make sure you’ve got a plastic mixing bowl and probably a couple more (wider and stronger) dyeing brushes. A+, will buy again and recommend.

⭐️⭐️⭐️⭐️⭐️ Strong Lift Without the Damage I was nervous about bleaching at home, but this kit made it easy. The cream formula is so much nicer than powder bleach — no strong ammonia smell, no big mess. It went on smoothly with the brush and bowl they include, and it lifted my hair all the way up to a bright blonde without frying it. The best part? My hair actually felt soft and strong afterwards, not brittle like it usually does with bleach. The bond repair really works — I didn’t get the breakage I’ve had with other products. If you want salon-quality lightening at home but worry about damaging your hair, this kit is absolutely worth it.

I have never attempted to lighten my hair at home alone before. I appreciated that this product included very detailed instructions. I strongly recommend reading them at least twice before starting to do anything as was suggested at the beginning of the instructions. I personally read them several times before attempting and consulted them several times through the process. I wasn't 100% sure what I was doing. Yet my hair ended up the color I wanted it to be, or at least pretty close. I was trying for silver. My natural hair is long, a salt and pepper that was dyed with a no-peroxide blue color product over and over for years, then left to fade for the last about 1.5 years. The toner I used (from some other brand) after bleaching gave a bit more violet tint to the hair at my roots than I wanted. I don't think it was because of the bleach, though. Once my hair was all dry, it looked pretty much silver with a sort of violetish cast. The most important thing to me is that I did not fry my hair with this experiment. I'm over 50 and it's thiner than it used to be. Its default state is long, fine and frágile to begin with. It seems to be not any worse off at all for having bleached it. Make no mistake, these are harsh chemicals. Handle with care. I got a headache. Use in a well ventilated area. I would use this product again if I ever decide to bleach my hair at home again. The kit included everything you need including cap, gloves, applicator brush, and plastic tub to mix it up. It was kinder to my hair than expected, and gave the results I wanted, despite my lack of experience. Definitely would recommend.

It does the work and dint damage my hair🫶

This bleach kit is everything! I’ve used a similar one before for my money pieces, but when that one was delayed when ordering, I gave this a try—and I’m SO glad I did! Not only did it lift my dark hair beautifully (yes, I had to fix a little money piece mishap 🫣), but the whole hair care system it comes with is a total game changer. 💆‍♀️💖 It smells amazing, my hair feels soft and strong even after bleaching, and I already added the shampoo, conditioner, and bond repair to my cart because I’m officially in love. 💁🏼‍♀️💛 Totally worth every penny! Will definitely repurchase.

The best "box" bleach I've ever used. One, don't use this product if you don't understand how bleach works. If you leave it on too long, your hair will break off, this has a 20 volume developer. Two, if you are a medium to dark brunette, you won't lift to a platinum color. With that said, I was a super brassy blonde after my last appointment to the hair salon because the girl used the wrong toner, $250 spent on that, and i fixed it with this box. (BTW I didn't tone after i bleached my hair). I do more of a balayage on the ends and brush that up towards my roots, but not to my roots. This lifted amazingly well. My new go to. And yes, it's bleach, it can "burn" a little, but i put it on with my hands and wash it off, it won't burn off your skin.

Wow! This is the first time I went into a project better than I came out. This is an amazing, gentle, complete package that gives you incredible product with a lot of versatility. The price was incredible for what you get. I can't compliment the manufacturer enough. I love love love this product, I am hooked and will never use anything else !

I’ve been changing up my hair style and color for years upon years. I’ve even used 40 developer bleach a time or two. From aqua to teal. Pink to fire engine red and never has my hair broken off and was washing down the drain as it has with this product. I was going for a top half icy lavender bottom half dark look. Well I feel like my top section hair is so thin that the wind can blow the rest off. It’s very uneven in length. This was to lighten parts that didn’t reach the level I needed. Which I’ve done before. I went 2.5 weeks of reconstitution treatments to make sure my hair wasn’t damaged. Made sure not to overlap with previous bleached sections. But yet still the worst experience ever. Also not a fan of the shampoo. My hair jelly feeling drier and drier with every rinse. I had to switch to my own shampoo