American Crew Pomade for Hold Shine, Single Coloured, 50 g (Pack of 1)

I have annoying hair that's thick at the back and then thinner at the front (thanks dad). I've tried oil-based pomade like reuzel in the past and found it effective but annoying to wash out of the hair/off the hands, so experimented with a few water-based pomades but found they always went crispy and dry. This one does not, it thickens the hair and gives a nice, soft workable texture and hold to the hair without being dry or shiny. I apply it to dry hair and one small amount is good to last me for 2-3 days! Love it

Amazing scent, natural feeling pomade that does not feel waxy or chemical. Very good quality, I think it is water-soluble. Good hold

Good hair product for my medium long hair. This product wont hold your hair very well if it is the same length as mine, it is LOW HOLD but it will make it look great; shinier but not greasy looking. It washes out easily (a good and bad thing), and smells alright (a bit chemical-y, but ok)I wanted something to help control my medium long hair without making it look matted and dry, something to help keep it manageable without gluing the sh!t out of it into a permanent hard sculpture. It leaves my hair soft enough to run my fingers through but keeps it tamed.- only 4 stars because of the price.

Have been using this product since 2004 while living in Washington DC it’s the best .

This my first pomade because I wanted to slick back my thick asian hair. It’s decent. I like the scent which smells like gel. It feels cooling and natural in the hair it does not feel tacky. But I would class the pomade as low holding and does give some shine not overwhelming. Perhaps to boost hold adding clay or hairspray with pomade may work.

I have thick straight Chinese hair that wants to go forward, so trying to have the slick back style is hard work.This product does the job for a slick back, so I’m very impressed.The ingredients also look very healthy for your hair too.I’ll be a stick with this product for a while

Always a favourite - one doesn't have to use much and easily rinsed out.

Not what I was hoping for - claims for shine are over-optimistic. It's a bit sticky and, in fact, rather matte.