London BB Cream, 9-in-1 Lightweight Formula with Brightening Effect and SPF 15 Formula, Medium, 30 ml

Love this however the light shade seems to be darker and more warm toned than when i first starded using this about 10 years ago. So this is not suitable for ivory/cool toned skin but great for warmer skin tones. Feels lovely on skin moisturising and has a light coverage.

I have a light complexion but neutral to warm toned, and it can be tricky finding drugstore products that don't assume all light shades need to be pink/cool toned. I was therefore a bit worried when it arrived and the barcode sticker on the back of the tube had the word 'pink' in the description. The product itself is mostly neutral toned I'd say but maybe leans a little towards pinky/cool and if it were a full coverage foundation it would definitely not work for me. However, being a BB cream it is much more versatile and when applied to my face it somehow managed to dissappear into my skin tone whilst still being able to even out any discolouration. It provided a good base for blending in my undereye concealer, and my cream blush applied smoothly on top without risk of patching. Longevity seems pretty good - it's hard to tell with BB creams and other light coverage products but even at the end of a very long day I thought my skin still looked bright, clear and healthy. I have dry skin so it can often look dull/tired but this product gave me a fresh no-makeup makeup look (or the "clean girl aesthetic" as the kids are calling it 🙄). Just what I was looking for. To be completely honest, I have only used this once so far... So I will edit if I do change my mind on anything! But tbh for the price, it's definitely worth a try if you're on the fence.

This product is perfect for those who prefer a natural-looking complexion but want to even out their skin tone and hide blemishes. The dewy finish works wonders on dry skin, and the shade selection is impressive – I found a perfect match! The lightweight formula makes it ideal for use as a primer underneath foundation, and the added sunscreen protection is a bonus. However, I would recommend that the brand increases the SPF to offer stronger sun protection. Overall, this is one of my go-to products, and I highly recommend it to anyone who loves a natural look.

Excellent product, as described. Thanks.

Its a good bb cream but little drying. For a younger or oily skin. It is a lot lighter than other bb creams.

I love this product, the light is slightly too dark, the extra light too light, so I mix them both together and have the perfect shade, this stays on all day and gives great coverage, my skin feels nicely moisturised too. This is way better than my previous foundation of the same brand.

Always purchase as suits me excellent

I got this BB cream in very light shade and it's just perfect for my skin tone. It has light to medium coverage and looks natural on skin. The consistency is moderate -neither too thick nor too thin, so it's easy to blend and comfortable to wear all day. It is a bit on the dewy side, so is suitable for dry skin like mine, and doesn't cling to dry patches or look cakey. It doesn’t oxidise throughout the day and has no unpleasant orange undertones. It also contains SPF 15 for a bit of sun protection, though you may want to layer additional sunscreen if you're out in strong sunlight. Also, it offers good value for money. It won’t replace a full-coverage foundation but for me it is suitable for everyday natural look. Probably you can build it up in layers if you want extra coverage. Overall, it's a good mild to medium coverage cream suitable for daily natural look. Affordable!

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Ottima BB cream leggera, ma uniforma bene l’incarnato

I have used this product before and I love it! It totally matches my skin tone and it covers beautifully without any caking. It’s great for older skin if you have dark spots or freckles to cover up. It looks flawless and it blends in so easily. The price is so reasonable for such a great product. Delivery was in a day. I highly recommend this BB cream!

Very good coverage and smoothness