Rinna BeautyLash Out - Jet Black Mascara for Volume, Length, and Curls - Contains Biotin, Vitamin E & Coconut Oil - Vegan, Cruelty-Free, Paraben-Free, Non-Toxic & Clean - 0.33 fl oz

I have used Rinna Beauty mascara since it became available. It goes on smoothly and lasts all day!

No clumping, makes my lashes look longer. Ordered it again.

At first when opened, and then applied, it felt dry but over time that seemed to improve. My hair stylist also purchased per my recommendation that I got from my relative. She agreed with me in that the product felt dry but in time it seemed to improve. It's better than many of the drug store type.The brush is the shape of an hourglass.

First, I love that this arrives in a protective little box. Remove this cool, square tube and recycle that box. Now, get ready for a really nice, hourglass shaped applicator. I could see and feel the difference as I was applying this. The applicator seemed to grab every single lash! Wow!And, even though I made several passes on each set of lashes since we were going to an evening event, there was no clumping and no "spidery" look. It is darkening, lengthening, but not "fake" looking. Loving that!These did not irritate my eyes or my contacts. And, it was easy to remove. I love this so much! It is now my rank-one mascara! Love! Give it a try! I feel like you are going to love it as well!

Mascara is my favorite makeup product, and is often the only product I’ll use. I usually end up with a few favorites at best as I’m pretty picky about the wand.The spoolie on this wand is perfection. The bristles are firm and long enough to really grab onto and comb through my lashes, but are also generous in number and lush enough to not separate my lashes into countable spikes. So often it’s one or the other. The amount of product that dispenses onto the brush is perfect also. I don’t have to remove the excess before application, but there’s enough to do both eyes without dipping back into the tube.Didn’t take much effort for my lashes to nearly ready my brows. Didn’t smudge OR make my lashes hard as plastic. They still felt soft. Easy to remove! Super impressed.

This mascara from Rinna Beauty delivers a more naturally "boosted" lashes look. The brush is really good at separating through my lashes and delivering a nice coat of color. It's not really lengthening, but for me I don't need that, and I prefer a more natural look. So for me this delivers what I look for in a mascara. It kinda reminds me of the finished look one of the Clinique mascara's have. If you're looking for that "fake lash" or really thickened, dramatic lash look, this is not it. The ad makes it look like this is effect you'd get, but that''s not my experience with this. This is a great everyday, natural looking mascara on me.

I absolutely love Rinna Beauty's Lash Out mascara!This product has quickly become a staple in my makeup routine. Not only does it provide incredible volume, length, and curls, but it also contains biotin, vitamin E, and coconut oil, making it a nourishing and beneficial option for my lashes. I appreciate that it is vegan, cruelty-free, paraben-free, non-toxic, and clean, making it safe for both my eyes and the environment. The formula goes on smoothly and doesn't clump or flake throughout the day. Plus, the intense jet black shade really makes my eyes pop.I highly recommend giving this mascara a try! 5 stars!

Given the price and brand name, I expected a higher quality, better product overall. This isn't bad, but the design of the bottle and wand is not ideal. The wand is much too long which lessens application control by hand. The square shape of the tube and lid is not comfortable to hold whatsoever. And the brush is much too bushy or fluffy to apply carefully to lashes, especially if you have hooded lids or shorter lashes, without also applying it to your skin. I didn't notice any lengthening as there doesn't appear to be any fiber additives in this mascara, and volumizing was okay until it starts to clump on application. As for durability, it also didn't stay on for a full 8 hour day no matter the weather or climate. About halfway through the day, I noticed little black dots on my cheeks and smudging on my upper lids. It is a nice black color and there is no scent or irritation with use. I've had better outcomes with drugstore-available brands at half the list price ($20 at time of review).