Review ...the 100-year-long tale of how advertising tried to get consumers hooked… --theguardian.com About the Author Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN'S Surfing, Los Angeles. Portrait of a City, and the best selling All American Ads series.
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