Marketing Strategy, Text and Cases 6th Edition

I liked it has a lot of details

I had someone in my class order the same ISBN# and it didn't come with the "cases" portion of the book. This was a legitimate textbook and was in perfect condition. It will be returned same after the rental period :) Thanks for saving me some serious cash!

Better text than most, its chapters are linear, provide clear objectives as well as case studies / analysis to relate the material to modern business & varying industries.

It's a mix of old school and new school style writing with small print that drags on at times, but the text and short case studies are up to date. My other textbooks for the MBA are much more readable so I don't think this was the best choice for the class, but full of information and is organized fairly well. It has only black and white photos and a few color graphs to illustrate the points, so it is a bit too old school for me.

Exactly as advertised and the ISBN I needed! Much cheaper than tree of life!

It was a book for MBA class, so...It worked; it had everything I needed; it was cheaper

New book (or like new). Rented it cheaper than I could at my bookstore (for a used book), got it in less than 2 days, and I won't be stuck with it at the end of the semester.

it is a text book, which I needed for a class I am taking. It arrived on time and was exactly as advertised.