Clairol Nice'n Easy Perfect 10 Permanent Hair Dye, 5A Medium Ash Brown Hair Color, Pack of 1

One of the best at home hair colors I’ve ever used. Last twice as long as other brands, leaves my hair soft and the after color conditioner smells great.

With this color we look younger, it revitalizes our face and brightens our features.

Works fabulously. No strong smell, nice hair conditioner. Color lasts a long time at least 5 weeks. 10 minutes is all it takes. Nicer conditioner included.In

’m really disappointed with the result. The Cool Medium Brown turned out more like a super dark Brown with warm undertones, not at all like the picture. It completely ruined the color of my hair. Definitely not what I was expecting.

Easy to apply in less time you can see a natural hair it doesn't look like you have color your hair it's perfect for the gray hair it's really good I like it I'm going to buy it again I hope you should try once

Beautiful color! Took one star away because the smell wasn’t so great but other than that it’s a great product and you get the deep conditioner to use once a week.

Works quick

I bought this brand for the first time. As you can see on first picture it says it reduces the red tone, which I hate on dying my hair in a brown tone (I started to use light/soft black to avoid it). So, I gave it a try (for this reason only) and bought a medium ash brown (5A) since my natural/original color is a medium brown mixed with a smoked color (it’s a color that I never saw selling) and I wanted try to get back closest to my natural.Anyway, I’m really disappointed. My hair before dying was with some considerable length of grey roots. As you can see on other pictures, even on my wet hair you can see the red shade (picture 2 and 4). On the 3rd picture because of my phone, my hair got lighter than it really is, but again, you can see there is a red tone and is not close from picture from the box for a dark brown. I’ll wait some days (avoiding chemicals in such short time) to dye my hair again in a darker tone (let’s get back to soft black 😭).The good thing about this tone/brand is that it really covers the grey hair and my hair is softer after applying it.Also, be aware that smell might be strong for some people. My husband said he would open the window or I would faint (my eyes also burnt a little and I had a little itch after - nothing scared, just a little).This was my experience. There are a lot of other reviews with people happy about it. But, this is not for me.