Fudge Professional Original Clean Blonde Shampoo, Purple Toning for Blonde Hair, 250 ml

Love it. Best purple shampoo I've used. Very pigmented.. lathers well.. smells nice and doesn't dry my hair out.

works very well

I swear I’ve used every purple shampoo brand going and this one is easily #1. My hair is an extremely light bleached blonde (almost completely white, just the slightest blonde hint) and this shampoo is the absolute best for keeping it that way. Neutralises yellowness beautifully. Because of how light my hair is I leave it on a minute or two over the recommended five minutes and it comes out perfect, I’ve never had an issue with overtoning or the purpleness sticking.Like other reviews have said, yes it does stain your hands. And your nails. And your bath/shower. But honestly I’ve found it to be no worse than any other purple shampoo. And I might just be lucky but it washed out of my nails/cuticles really easily.Bottle arrived in perfect condition, no troubles with leakage/other damage.My hair has been bleached numerous times and as such is pretty damaged. While this isn’t a damage reversal shampoo it’s definitely helped with softness/less brittle feeling. Also since starting this shampoo I’ve found my hair easier to style.Highly recommend this product, in my opinion there’s really nothing that compares to it

I can't say enough good things about the Fudge Blonde Purple Shampoo! Honestly, I’m not lying when I say it’s the best you can get. This shampoo has transformed my blonde hair, helping to neutralize brassy tones and enhance my color beautifully.The formula is rich and lathers up wonderfully, leaving my hair feeling clean and refreshed without drying it out. I love how it delivers noticeable results after just a few washes. My blonde looks brighter and more vibrant, and I’ve received so many compliments since I started using it!Plus, the scent is fantastic—fresh and pleasant without being overpowering. If you’re looking for a purple shampoo that truly works and keeps your blonde looking its best, I highly recommend giving Fudge Blonde a try. It’s a total game-changer!

Use daily for purple tones,less of you want more subtle colour.Great for removing yellow tones after bleaching. Picture shows before and after on the day I had it bleached.I leave it on for an hour & rinse out.

Always use this product takes the yellow tone out and smells lovely to

Love this shampoo, it's great when wanting to go natural grey, no roots show, no more blonde highlights!

Excellent